Market The Brew
The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market.
Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry. This is a bi-monthly exploration of the marketing of craft beer.
We talk to brewery owners and brewery marketing staff, marketing service firms that focus on the craft beer industry.
Our conversations include reviewing actual case histories of most unique, exciting and effective strategies, campaigns, and promotions. Digging into how problem or opportunity was identified; what the thinking/idea was and where it came from. What worked and didn’t work. And, the results produced in the marketplace.
A promotion that produces phenomenal results in Omaha, with a few tweaks, can be executed in Raleigh or Indianapolis with similar effect.