Brew Blog

From Jamie Hillegass's blog about the CBC

May 17

Following is an except from Jamie's blog about her experience at the 2018 Craft Brewers Conference in Nashville Tennessee.     Thank you for the "SHOUT OUT" Jamie!   ...

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Study by Gluten Intolerance Group finds ‘gluten-removed’ beer maybe not really safe for people with celiac disease

Feb 18, 2017

We recently read this story by Pretty Much a Press Release and thought it was important to share.                          ...

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Wisconsin craft brewers fear last-minute regulations in state budget

Jun 29, 2017

Dear Friends, Many of our Wisconsin Craft Beer Breweries are being threatened by a last minute amendment to this year's State Budget Bill that would jeopardize their very existence. Please read then ...

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The strategy behind Cascade Brewing’s new logo, labels for its various styles

Feb 24, 2017

The strategy behind Cascade Brewing’s new logo, labels for its various styles by Chris Crowell February 8, 2017 We love a good brand refresh. We also love Cascade Brewing. So, when we ca...

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Increasing Your Trade Show Return On Investment (TS-ROI) - Part 3

Jun 27, 2017

Part 3 In the previous 2 section of this article we reviewed pre-show planning, logistics and execution of the plan at the show.  In this final section we will discuss the importance of tracking...

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THE STATE OF THE U.S. BEER MARKET

Jun 27, 2017

More information from Nielsen Marketing In the U.S., beer is a massive category. In the U.S., Americans spent more than $37 billion on beer at Nielsen-measured retail stores in the year-ended Feb. ...

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TOP CRAFT BEER PACKAGE DESIGNS

Jun 25, 2017

Another great report from Nielsen Marketing It’s hard to imagine today’s U.S. beer market without the craft sub-sector. But that wasn’t always the case. In fact, annual craft sa...

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THE SALES BUZZ ON CRAFT BEER TERMINOLOGY

Jun 23, 2017

From Nielsen Marketing: http://www.nielsen.com/us/en/insights/news/2017/the-sales-buzz-on-craft-beer-terminology.html?cid=socSprinklr-Nielsen   Balanced, hoppy, juicy, floral, sour and w...

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Increasing Your Trade Show Return On Investment (TS-ROI) - Part 2

Jun 20, 2017

In the first part of this series we discussed some of the key elements of pre-show planning.  In this section we will review what happens at the show, how to help it run smoothly and provide grea...

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Meet The Brewery - Potosi Brewing Company - Beer Tasting at Beer Snobs in Hartland, Wisconsin.

Jun 13, 2017

Had a great time at last nights beer tasting event hosted my Beer Snobs in Hartland, Wisconsin.  One Monday a month they host a beer tasting with a different brewery and the price for admission i...

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Increasing Your Trade Show Return On Investment (TS-ROI)

Jun 13, 2017

If your boss made you pay for your next trade show out of your own pocket and then reimbursed you a percentage based on the show’s ROI, what would you do differently?  If you’re the...

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